Setting the Price

Step 2: Setting the Price

A key part of the marketing plan is setting the list

price. If a home is priced too low, it may cost you

money. If a home is priced too high, potential buyers

may be scared away.

To determine the best asking price review the cost of

recently sold homes, evaluate the competition and

study marketplace trends. CENTURY 21 Sales

Associates are trained to use this information to

help you reach the right asking price. It is also helpful

to discuss other terms and conditions, such as timing

and items that can be included with the sale of the

home. Both of these can make your home more

attractive to potential buyers.

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